
Your Virtual Sense of Comfort, Coziness & Belonging: Our Brand Refresh & Company Mission
Do you have a place you can go where you feel completely relaxed, cozy and safe? A place where you can truly get sweatshirt-and-yoga-pants comfy, coffee mug in one hand and a good book in another? A place where the scenery is beautiful and you’re surrounded by people you enjoy who accept you for exactly who you are? A place where the laughter, wine, and good conversation flow freely and your sense of belonging saturates you to the point of never wanting to leave?
When I am with my college friends, especially when we travel together, I have a sense of total acceptance and love between friends. We know intricate details of each other's lives and love and accept each other unconditionally no matter the drama, we show up for each other and I know they’ve got my back. No. Matter. What.
Hot tub, mountains, swimming pool, beach, or cabin, we laugh and share and reminisce and catch up like we never left the dorm rooms.
That sense of belonging is essential to my well-being. I carry it with me and feel their presence until we meet up again and experience the comfort of total acceptance.
My heritage is Norwegian, and I recently learned that this concept and feeling described above actually has a word unto itself. In both Norway and Denmark, they call this concept of coziness, contentment, sense of belonging, good conversation and friendship hygge (pronounced hoo-guh). Being a word nerd, I did a deeper dive to learn more - how cool that this feeling has its own word!
The word grew out of a Danish word meaning “to give courage, comfort, joy.” In Old Norse, hygge stems from hyggja which means to think. The word hygge also stems from the word hugr which later transformed into the word hug (which in Old Norse/Danish means soul, mind, consciousness). Recently it has evolved into a Scandinavian cultural idea and was even named runner-up as word of the year by the Collins English Dictionary in 2016. The Broadway musical Frozen includes a song called Hygge which celebrates being cozy, happy, and together. Many #hygge Instagram posts and Pinterest pins exist to learn more about this inviting concept.

What I know about hygge is felt in my mind, body and soul: getting intentional about creating a sense of comfort, coziness, and sense of belonging is absolutely essential if you work in a helping capacity.
In that spirit, we decided to create that sense of hygge right here - virtually. We love it so much that we have adopted this idea as our company philosophy. One of the ways our philosophy will be carried out is through imagery, resources, and blog articles on our website.
We will be offering blog posts that encourage and inform; newsletters that provide free tools, lists, cheat sheets, and patient/family handouts to teach from; articles on grief, loss, and caregiving; resources for helping you escape to an environment where it’s difficult to pause and catch our breath. More importantly, we want to convey that sense of belonging that eludes many of us. As professionals who give of ourselves, sometimes we let self-care slide. We may skip breakfast or overbook our day. We may not make time for seeing our friends or taking a walk to decompress. We may avoid talking about our difficult day and fall asleep in front of the TV rather than talk it through with a loved one who cares.
Even though we can’t pour a cup of coffee and pull up a comfy chair, we can offer inspiration and encouragement, blog posts that relate to your challenges, and an understanding perspective, because, yes, we were hospice folks and professional caregivers once, too.
We know it’s a tough job. We know the tears. We know the schedule. And we know the feelings of fulfillment, love, and connection when you know you’ve made the difference for that family.
We will do our best to bring this concept to fruition to you in the form of our website and our TEND eLetter, so be sure to sign up! I am fortunate to have found an amazing creative director and website creator who has fleshed out our vision into gorgeous product photography, graphics, color palettes, logo, and brand voice. She has listened to our dreams and our purpose and has successfully brought multiple pieces together to create the concept of hygge and I am over-the-top excited for you to see the transformation!
We will be rolling out different pieces over the next few months. Our new website has launched, but it’s still in its infancy and will continue to grow its offerings, so keep watching and reading!
We want to be a source of comfort not only to patients and families, but also those professionals who are responsible for their care.
We can’t wait to see you there!
We don't want you to miss out on anything. Sign up for the TEND eLetter and be the first to hear about:
- discounts only available to TEND subscribers
- Hygge for Hospice Professionals Giveaway
- New Product Releases
- Blog posts to help you as an EOL professional
- Team member recognition ideas
Scroll down to the NEWS & UPDATES section below to sign up so you don't miss out!
Leave a comment
Also in Wings of Change Publications
From Heart-based Words to Meaningful Action: Transforming the Patient’s Hospice Experience Using the Nature Gave Us Butterflies Booklet
February 16, 2021
We’re celebrating the return of heart-based/heart-centered care - it was never completely gone, but let’s revisit the basics.
When I first started working in hospice, we had regulations, but there was more space to care. To spend time. To reminisce and connect and develop relationships. We were definitely practicing the concept of meraki.
Today, there is more pressure than ever to meet productivity standards, document well, and prove eligibility. We still put our souls into it, but we do so feeling more pressured and rushed.
Whether you are just starting in the hospice industry or you are an experienced hospice professional, we can't help feeling that pressure to perform, do more, be more. We don't have time to waste.
That's why it's so important to make the most of your time with the patients and their families. As we talk to our customers, the overarching theme always comes back to the stresses of the job mentioned above.
Hospice nursing turnover rates are 19%. That means one year from now, 1 out of 5 of your nurses will no longer work with you. Industry experts say that it costs between 1-2 years for new employees to be fully productive in their role.
The solution? Well-trained, highly engaged employees can reduce a company's turnover rate by 25-59%.
While employee education is a challenging, never-ending job, we'd like to give you a resource for training your staff to make it easier on your education coordinator and easier on your staff, too. The best part? It’s free!
Often, there is a chasm between a hospice professional's intentions to teach and actually teaching. Not because they aren’t doing their job - but because they are focused on the whole of their job - meeting everyone’s needs, all of the visits, the meds, the equipment, the caregiver issues - and it’s difficult to settle in and focus on educating the caregiver when the whole of their job is calling.
We set out to help the end-of-life professional practice heart-centered care. What does that mean? It means that we take the time to teach, support, encourage, listen, answer questions, connect, and be emotionally available. It means that you are transforming those heart-based words into action that benefits the patient and caregiver.
Then what happens? Your patient/family satisfaction rate and caregiver confidence increases. Caregiver anxiety decreases. And if your team member is trained well, she knows exactly how to deliver and highlight the important parts of end-of-life care.
That’s where Nature Gave Us Butterflies comes in. We’ve known for a long time that Nature Gave Us Butterflies, Hospice Edition is a game-changer when it comes to educating the patient and family. It is a touchstone in heart-centered care, serving as a reference that your professionals can return to over and over to reinforce their teaching between visits.
We want our customers to get every ounce of value and meaning from this booklet - part of the end-of-life professional’s toolkit. So we developed our new training guides that will be included in every order of Nature Gave Us Butterflies, Hospice Edition.
The training guides are designed to help your Orientation/Education/Inservice Coordinator train new and existing staff on how to use this booklet to effectively educate caregivers and reinforce their teachings. Here are some highlights of the training guide, which is yours for the asking! The training guides:
Imagine the peace of mind in knowing all of your team members are maximizing the use of this teaching resource while checking in with caregivers on the quality of their visit - each visit. It’s all available to you, free for the asking!
You can request your training guides right here.
You can see Nature Gave Us Butterflies, the touchstone tool for end-of-life teaching right here.
When used as the touchstone that they were developed to be, the training guides will ensure that everyone on your team is using Nature Gave Us Butterflies consistently. Training guides are available free to those who purchase Nature Gave Us Butterflies, Hospice Edition because we want you to squeeze every ounce of value out of our resources.
You can help your team members be consistent, reinforce their teaching, and improve your CAHPS survey results and patient satisfaction by using the training guides to maximize the benefit of Nature Gave Us Butterflies.
We’re in this with you. Let us know what you think!
Sources: www.builtin.com/employee-turnover-statistics
We don't want you to miss out on anything. Sign up for the TEND eLetter and be the first to hear about:
Scroll down to the NEWS & UPDATES section below to sign up so you don't miss out!
Continue reading
When You Live What You Write: My Training Ground for The Whisper of the Fallen Oak
February 05, 2021
May 2, 2018 is emblazoned in my mind. My dad was being released from the hospital after suffering a low sodium-low potassium episode and his ability to care for himself was markedly diminished. His dementia was progressing quickly, and his needs went from mild to major within the period of a week. My mom was his caregiver every now and then; it was clear that this had shifted into a full-time job, and none of us were able to hide from my dad’s decline. It was front and center.
My otherwise (proudly) independent parents, who were planning a move and the sale of their house in June to be closer to me in a neighboring state, were faced with the need to move earlier than planned so I could be their support person nearby.
My mom grabbed their most basic needs from their home and we pulled up to the hospital drive, loaded up my dad, and high-tailed it to my home 6 hours away. They moved in with us for 6 weeks until their apartment was ready.
My parents were lovely house guests. They would sit on the porch when my husband was mowing the lawn and watch the activity of the neighborhood. Even in the midst of caregiving for him - along with all of the sadness and frustration - we will also cherish the funny moments. My dad would tell my mom that my husband was “the landlord” and they needed to watch themselves because he didn’t want to get “kicked out.” He stuffed his pockets with cookies for breakfast. He still wanted a beer every now and again. His sweet tooth which never existed prior to his Alzheimer’s diagnosis was in full force, requiring us to keep a lot more ice cream and cookies in the house than we did when the kids were small..
He also pocketed his prized coffee cup coaster he received from his last job at a war museum, proudly showing it off to the hospice staff. There were still glimmers of who he was peeking through the cloud of confusion and decline.
My parents at our wedding reception, 2017.
He talked to my mom’s pig figurines and called them “police dogs.” He conversed with people on television. He offered to share his meals with “the others” in the “hospital." He thought my mother was his mother at times, and then at other times he would sweetly reflect on how good his wife was to him.
There were, of course, many moments that felt like years. He clung to my mom and felt safer when she was within his field of vision. If she would go outside, he would shuffle throughout the house looking for her - she was his safety and security. He forgot how to use a fork. He lost the ability to understand simple commands like “sit down” or “stand up.” As many of you know, one never knows what to expect next, and I feel fortunate to have a mom who copes well and is able to find the humor in the midst of what is really, well . . . the loss of a human being right before your eyes. My sweet little dad, disintegrating and regressing, was slipping away.
As a writer, I knew I was in my own personal version of a topic incubator, especially writing for the end-of-life care industry. While I thought it would be difficult to face these topics, my overwhelming takeaway from the experience with my dad is this: caregivers of persons with dementia need support. Not just a little support, not just a check-in - but real, consistent presence.
Healthcare professionals who provide services to those living with dementia and their caregivers know this. They teach it often. During our experience with my dad, it became clear to me that this information - though taught - needed a way to stick.
There were times where we were so overwhelmed, we were unable to retain it. There were times when we felt no one understood the depth of our pain. There were times when people in stores and restaurants, not understanding his dementia, looked the other way not knowing how to respond. There were times of isolation, sadness, and hopelessness. My mom, in her 70s, functioned on very little sleep.
Experience tends to map out our next steps in life, so I set out to write a booklet that was a companion to those caring for their loved one who has dementia. The result is The Whisper of the Fallen Oak: A Family’s Guide to Early, Middle, Late and End-stage Dementia. Using the life cycle of the oak tree metaphor to explain the stages of dementia, the booklet gently guides caregivers through the decisions and emotions of the caregiver experience.
In every stage of life, our loved ones have value and worth. When the challenges of caregiving are intense, this booklet offers hope and understanding in the midst of overwhelm and exhaustion. The booklet gives step-by-step suggestions for action items that need to be taken care of each step of the way. Covering topics such as anticipatory grief, legal and financial planning, advance directives, nursing home placement By knowing what to expect, we can decrease caregiver anxiety and increase caregiver confidence.
It is my hope that this booklet can ease the pain of others during a sometimes lonely, exhausting, and overwhelming time in the lives of caregivers. Visit our new booklet here to see how it may help you, your clients, or someone you know who is caregiving for someone with dementia. Be sure to send us your thoughts on the booklet, too.
We don't want you to miss out on anything. Sign up for the TEND eLetter and be the first to hear about:
Scroll down to the NEWS & UPDATES section below to sign up so you don't miss out!
Continue reading
Spirituality: Honoring the Deepest Needs of Patients, Caregivers, and Team Members
October 12, 2020
Often in end of life care, team work is valued and practiced daily. Nurses tend to the patient’s physical needs, social workers tend to social and emotional needs, and we leave the spiritual and religious aspects to the chaplain. While each of these areas of expertise is important, spirituality is the area that most team members find off limits and will gladly turf to the chaplain to handle. They may feel that their religious backgrounds aren’t “strong enough” or or feel lacking in knowledge about the Bible, history, beliefs, religions, and other culture’s religions to have those conversations, so they hand it over to the resident “spirituality expert” - the chaplain.
But what does your team chaplain want you to know about spirituality?
There is a difference between spirituality and religion. Practicing a religion can be a part of someone’s spirituality, but the concept of spirituality is much larger than attending a church service or saying a prayer. The etymology of the word spirit traces its root meaning back to the words life, breath, inspiration, respiration, and life. Ultimately, one definition of spirituality is that which brings us or fills us with life.
While the chaplain will help the patient, caregivers, and family members with religious practice and prayer, they are also keenly aware of how far-reaching spirituality is. For example, some people may feel far more in touch with a higher power when fly-fishing or riding their bike than sitting in church service. Gazing at the mountainside or sunset may help patients and family members feel connected to their spirituality over gathering in a building we call church.
What do your patients, families, and caregivers need to maximize the meaning of spirituality - that which gives us life? Beyond just surviving, how can they live in the time they have left? While the chaplain is trained and very able to hold the deeper conversations with patients and families, we can support the chaplain’s work by being intentional in our practice of the following:
It’s OK to sit without words, listen, and be present. As nurses, social workers, aides, pharmacists, doctors, and bereavement counselors, we often feel the need to have all the answers to all the questions. While it is important to help the patient and family with answers to their questions, sometimes feel our own internal pressures.
We may feel self-conscious with questions we don’t feel are within our expertise. When people are dying, what we convey in body language, presence, and eye contact may be more important than our words. You don’t have to have the answers 100% of the time. It’s OK to not know. It’s ok to sit with wonder. It’s OK to trust that the answer will come in time.
In reality, we are all carrying out our expertise to help support those meaningful moments of resolution, joy, gratitude, love, and forgiveness as patients transition.
The chaplain needs your help in creating an environment of openness, willingness, and truth. You know that feeling of fulfillment you get when you witness the patient and family share intimate moments, deep feelings, and meaningful words? Those are the moments end-of-life professionals carefully make space for and support in the patient’s life.
If the patient were in too much pain, those moments of deep connection may not occur because the patient would not be able to focus on emotional needs while their pain isn’t under control.
If the caregiver doesn’t have a comfort level and is scared to be alone with a dying person, those moments may not happen because anxiety gets in the way of sharing meaningful connections.
In the absence of trained and willing humans in their lives, many patients and family members may miss these meaningful opportunities to share memories, speak the apologies and forgive, and express the love and connection. Because end-of-life professionals have this experience, we gently encourage the communication and resolution between family members. When team members work toward physical comfort and encouraging communication in the family, they set the stage for those moments to occur. Ultimately, we are all working to take care of physical and social/emotional needs so that patients and families can touch their spiritual needs of connection and making meaning of their life and their death.
It’s not just important - it’s necessary - to honor your deepest needs when you work in hospice. How can you continue to honor your own deepest needs, feeding your soul and filling your tank to be the best service provider you can be? How is your spirituality expressed? What brings you life?
Tapping into your own spiritual, life-giving needs and fulfilling them is an investment in your present and future self. It creates a person who gives to others while taking care of herself. It creates a person in touch with her life’s purpose.
Pause to feel the wind on your face and the perfect light at sunset. Listen to the leaves blow through the neighborhood on the pavement. Take in the beauty of the lights in the city, the cattle on the country hillside, or the chill in the air as you sit on the porch. When do you feel most alive? Answer this question and do more of that.
There may have been a time where your team chaplain supported you after a difficult or challenging day. Today is the day to say thank you for their kindness, selflessness, and communication skills. A helpful and supportive team member is worth their weight in gold.
Thank you to all the chaplains who are present through the uncomfortable times. You and your willingness to hold the space for others to express emotions are invaluable additions to the team.
We don't want you to miss out on anything. Sign up for the TEND eLetter and be the first to hear about:
Scroll down to the NEWS & UPDATES section below to sign up so you don't miss out!
Continue reading